27 | Noonnoppi Named Top K-BPI Brand for 12th Consecutive Year | 2010-05-12 |
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For the 12th consecutive year, Daekyo''s “Noonnoppi” was named the no. 1 brand in the field of workbooks and educational material for children in the “2010 Korea Brand Power Index (K-BPI) Research” sponsored by KMAC (Korea Management Association Consulting). Soluny was also named the no. 1 brand in the field of reading and discussion education. “2010 K-BPI Research” seeks to measure brand power and awareness in each industry from the customers’ point of view. This year, Noonnoppi was named the no. 1 brand for the 12th consecutive year. Thus, it was cited as a “Golden Brand,” a citation awarded to brands named no. 1 for 10 or more consecutive years. |
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