For the 10th consecutive year, Daekyo’s Noonnoppi was named the top brand in the
study book category during the 2008 K-BPI (Korea Brand Power Index) sponsored by
KMAC. Noonnoppi has held on to its top position since 1999; thanks to continuous
communication with customers, Noonnoppi has built a solid reputation as a top
study book brand in Korea. Conducted for 10 years now, the K-BPI research seeks
to measure brand power from the customers’ point of view. K-BPI focuses on brand
recognition and loyalty. The research was conducted by randomly selecting about
11,300 persons aged 15~60 years from 6 metropolitan cities including Seoul,
Incheon, Busan, and Daegu in October last year. One-on-one interviews were also
conducted with randomly selected persons regarding the 170 industrial brands.
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/ News / Daekyo Group News
